As the most widely used eCommerce platform globally, Magento is leading the way in online retail technology as a scalable solution for retailers of all sizes.
Digital Boutique provide the full eCommerce solution, from planning and assessment to development and complete integration of your business systems to make them more efficient and streamlined.
Enhancing the user experience is the key to higher conversions. Personalisation through dynamic merchandising can completely transform the search results, products and banners displayed on your website and is one of the most powerful ways of giving your customers relevant products. How does it work? Tracking technology will build data from the user before they even land on the website, if a user lands on your site through typing in "Red Dress" the banner or merchandising areas will, like magic, show a red dress. The users behaviour will be monitored and intelligent dynamic algorithms will be created whilst customers are browsing to constantly generate tailored products.
Usability has always been a web development fundamental, this was made more difficult with differences in users screen sizes, screen resolutions and the number of different browsers. Providing a seamless experience through all platforms presents an exciting challenge and that's where Responsive Design comes in. True Responsive Design will query the size of the users screen to assess what size of design to show them. Typically most successful shops will have different designs for Mobile, Tablet, Laptop and a couple of desktop screens. This will ensure that the your site will be viewed the way you want.
The amount of transactions taking place on Mobile phones is growing and consumers are switching between platforms during the purchasing journey. A successful mobile store will give users the ability to browse and buy quickly, and looks at the mobile behaviour and needs to make the most relevant information easily available.
Our strategy is that it's not what you put into your mobile store, its how you simplify it.
The Magento Enterprise platform provides a huge amount of additional features along with first line support from Magento direct for all core issues. No brand can afford to stay offline and the benefits of the solution far exceed the cost. If your turnover is over 1 million pounds then the Magento Enterprise solution should be the first consideration for your business.
With huge amounts of features and functionality comes a resource intensive platform, and Magento needs to be developed with delicacy and speed at the heart of any successful implementation. Often we hear people say that their Magento site is slow, this is often due to poor server configuration and little to no consideration for speed throughout the site. Speed performance should be treated as one of the major considerations when it comes to building an eCommerce website and developed correctly Magento Community and Magento Enterprise can deliver high performance.