ISWAI - It Starts With An Idea. This was exactly the case with Caggie Dunlop, who since leaving the “Made in Chelsea” TV show, wanted to inspire others whilst pursuing her love for fashion. The collaborative idea showcases young design talent, who create unique pieces exclusively for ISWAI. This upbeat, positive brand needed a quick refresh to their site amid expanding popularity, as well as being able to deal with increasing traffic.
As a fully responsive site, this was an area that had to be treated with extra sensitivity. After design changes were made to the homepage, listing and detail pages, these templates were optimised to work smoothly with tablet and mobile devices.
Further work was carried out to integrate Paypal pro and One Step Checkout to improve the overall buying experience for customers and increase accessibility.
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