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Tuesday, January 11, 2022
Written by:
Digital Boutique
3 minutes

22 ecom ideas for 2022

MORGAN HIPP

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New year, new targets?

With ecom at its highest ever level and growing, 2022 is going to be an exciting year for online retailers. Over the coming weeks, we'll be using our social media accounts to share 22 ideas to make this your most successful year yet – starting with some quick wins that will get you on track to hit your 2022 KPIs.

We'll also post every idea here, to save you scrolling through your social feeds to find the latest.

Check back regularly to make sure you see every opportunity to increase conversions, revenue and profit.

Tuesday 11 Jan

#1: Extend a personalised welcome to international visitors

Internationalisation is a great way to increase sales: cross-border commerce is predicted to grow 14% year-on-year between now and 2025, compared to 9% for domestic sales.

While consumer confidence around cross-border shopping is increasing, international sales remain characterised by a high degree of hesitancy. A geo-IP powered pop-up to welcome international customers overcomes this uncertainty by communicating personalised information as soon as customers land on your site.

Your pop-up should provide certainty around the following areas:        

🏦 How taxes and fees will be processed
📦 Delivery cost for their location
💴 Localised currency
💳 Localised Payment options
💬 Language translation (you may not be able to translate into every language – translating the checkout for your most popular languages is a good starting point)

Wednesday 12 Jan

#1: Find the friction in your checkout process

Siân, our senior digital content strategist, explains why your 2022 conversion rate optimisation efforts should start with your checkout.

Friday 14 Jan

#3: Dig deeper into your analytics

What are your favourite Google Analytics metrics for getting a deeper understanding of your on-site experience?

If you’re unsure, make this the year you really get to grips with Google Analytics.

If you're relatively new to GA, Google’s Analytics Academy is a great, free way to build your analytics knowledge. From there, it’s a case of learning by doing. These five pointers will help you get to actionable insights quickly.

🔎 Step 1: Mark milestone events

In GA, add notes to mark key events and activity that impact your data, such as product launches and clearance sales.

◀️ Step 2: Benchmark the last 12 months for 5 key metrics


– bounce rate
– exit rate
– conversion rate
– revenue per user
– AOV

⏪ Step 3: Repeat step 2 for the preceding 12 months

📈 Step 4: Combine your data from years 1 and 2 to identify trends

🕵️‍♀️ Step 5: Investigate the causes behind the trends you identified

If you’ve got a specific question about Google Analytics, data layers or Google Tag Manager, let us know!

Wednesday 19 Jan

#4 Add deep personalisation to your email

What gets you to click on a marketing email?

Email may not be new but it still brings extremely high returns. The campaigns that have the most impact? Those directly aligned with buying behaviour or intent.

Look to audience and behavioural data to make your emails feel more like a considered communication from a personal shopper. Campaign Monitor found that even just including location-specific images increased click-through rate by as much as 29%.

Every detail makes a difference:

🛒 What did they buy?
🔎 What did they browse?
🔘 What did they filter by?
☑️ What colour/size did they choose?
🚪 Where did they drop off the site?
🚏What stage in the buying journey are they at?
🌍 Which country/area do they live in?
👥What did people with a similar browsing pattern buy next?

AI-powered personalisation platforms consolidate all of this data to provide the best results. Depending on your platform and mission, we’d recommend looking to Dynamic Yield, Fresh Relevance or Nosto as a starting point. These AI-powered platforms integrate every new data point into your understanding of each customer to continually improve the impact of your communications.

Monday 24 Jan

#5 Get proactive about security

Is your ecommerce site properly protected against a reputation-damaging data breach?

For full confidence, we recommend you run penetration testing. This simulates an attack on your site to expose any gaps. If that’s not possible within this quarter’s budget, some security basics can help to limit your site’s vulnerability in the meantime.

For example, one of the weakest points of a site is its admin panel access – a common entry point for malicious parties. Make it harder for the criminals to get in by:

🤔 Making your admin URL distinct from your site URL to ensure it isn’t guessable
🔑 Requiring every user to select a unique password
🔏󠀾Setting a minimum length for passwords – the more characters a password has, the longer it will take a third-party to crack
⏱️ Automating password expiry
🔒 Requiring two-factor authentication on every account
✔️ Creating a permitted list of team IP addresses and blocking all others
⚙️ Granting users only the level of permissions they need
❌ Blocking IP addresses after five failed login attempts

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