In 2015, having won the Premier League, Leicester City Football Club were facing legacy technology problems and determined to move away from their Football League Interactive (FLi) platform in order to provide a truly immersive and modern brand experience for their fans. Digital Boutique was invited onboard as part of the club’s complete digital transformation, which encompassed a new website, new e-commerce platform, new ticketing platform, new CRM and business intelligence platform, and new POS system in the club shop.
Whilst we were pitching we had to manage all the different stakeholders within lcfc Marketing, merchandising, product, finance
Met all the stakeholders and had calls
Deliver on time was a key factor
Interconnected between all their other parties - warehouse management, epos system in store, business intelegence plaform, single sign on.
Jamie Taybourn - LCFC
Single sign on was very important - one account
Competitor analysis, football clubs best in class. Looked at retailers that are doing similar types of products. Their customers were expecting the same type of digital experience as the leading retailers.
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