22 ecom ideas for 2022

With ecom at its highest ever level and still growing, 2022 is going to be an exciting year for online retailers. Over the coming weeks, we'll be using our social media accounts to share 22 ideas to make this your most successful year yet. Read the latest in the list here.

1 minute

Proving the ecommerce value of AI image recognition through the medium of pugs and poodles

AI and AI-powered personalisation have become essential parts of the flawless customer experience. But could we push the technology even further? We challenged our developers to embrace machine learning in a new and innovative way in a ‘pet project’ focused on image recognition.

4 minutes

A great night had by all at our Glasgow Ecommerce Roundtable

Our exclusive Ecommerce Roundtable events are a chance for leaders in the ecom industry to get together and learn from each other, as well as accessing insights from our team.

3 minutes

Ecommerce in the metaverse: the Digital Boutique jury is out

The immersive metaverse has the potential to bridge the gap between physical and digital shopping experiences. It could allow us to enjoy all manner of in-person shopping experiences from the comfort and convenience of our real-life homes. The question is, should it?

3 minutes

Your website has been hacked: what to do in the first 24 hours

A hack is every online business’s worst nightmare. Whether your site has been redirected, infiltrated with ads or had customer data stolen, you can minimise the impact by thinking clearly and acting quickly in the first 24 hours.

2 minutes

Why microservices are the future of ecom

Magento recently announced its move to a microservices architecture. What does that mean? And how will it affect the world of ecommerce?

4 minutes

We're Hiring: Executive Assistant

Are you an executive PA who can support our directors and keep our agency winning? Someone with loads of initiative who can help our senior leaders achieve as much as possible every day? This is the job for you.

2 minutes

Why your financial director hates free delivery (and why you should probably do it anyway)

Free delivery is great for customers. Is it good for businesses too? In our experience, opinions can be mixed. But when you take a closer look at the long-term benefits, a compelling argument unfolds.

3 minutes

Your essential Black Friday checklist

‍Black Friday. The most chaotic day in the ecommerce calendar – and the most opportunity-filled. With stakes so high, it’s crucial to prepare your site for the peak.

3 minutes

Why you need to optimise for Core Web Vitals right now

Many predict that Google's next algorithm update will shake up SEO in a major way. Here's what you need to know to protect your hard-earned SERP position.

3 min read

8 lessons 2020 taught us about the future of sports ecom

2020 sped up a shift in sports ecom that smart brands saw coming. We look at what separated the winners from the losers and reveal the path to success in the decade ahead.

4 min read

8 ecommerce resources you should know about

Staying up to date with the latest in ecommerce has never been easier, thanks to our pick of the best resources for ecommerce managers.

5 min read

How to merge the online and offline shopping experience

Today's consumers demand a joined-up experience across your physical store, desktop site, mobile site and app. We help you get the details right so you can start reaping the rewards.

3 min read

Ecommerce in the sports industry

The sports industry grew 3.7 percent between the years of 2015 and 2017. The knock-on effect of sports ecommerce has been similarly enormous – a study by ESPN showed that across the four main sport leagues in the US, ecommerce annual growth has reached $22.5 billion. What’s their secret?

3 minutes

Football ecommerce: how to deliver a better shopping experience

The pressure is on to up your retail game as fans start to demand more from online stores. Here's how you compete with the power of crowd-pleasing retailers like Amazon. 

3 minutes

How to reduce cart abandonment & increase conversion

If you're fed up with carts that never convert, you're not alone. Almost three-quarters of sales in the UK are abandoned. We look at how to recover this missed revenue.

4 min read

PPC: how to turn ad spend into sales

Are you struggling to get your head around the many PPC options out there? We're here to cut through the confusion with our guide to what's worth investing in when it comes to paid ads.

4 min read