Online finance applications made easy

More than 4,000 retailers of all shapes and sizes rely on Novuna to provide their credit facility. The leading finance company asked us to extend its reach even further by creating a PayByFinance app that would allow retailers to offer Novuna finance directly from their ecommerce stores.

What we did

  • Magento app that connects client sites to the Novuna application portal
  • Post-launch tech support for Novuna’s retailer clients


  • “I’m really pleased about what we have achieved, and how we achieved it and it’s now delivering tangible business benefits.”

Elaine Keith, Strategic Development Manager (E-Commerce), Novuna Consumer Finance

How we did it

We provided a smooth user experience, seamlessly integrating the checkout process on retailer sites with the Novuna finance portal. Customers then return to the retailer site with a finance decision.

A flexible but focused approach

To set the project up for success, we kicked off with a full creative strategy and scoping process. 

Our discovery work revealed several unknowns. This meant Novuna needed a partner that could react to changes in requirements without losing sight of the overall project objective – exactly what we do best. We worked closely with the team to mitigate risks and adapt quickly to emerging information.

A market-leading product

The PayByFinance app makes a complex process appear simple, routing ecommerce customers to the Novuna finance portal before seamlessly returning them to the retailer’s site with a finance decision.

Any changes to the underlying finance application platform would have brought significant disruption to Novuna’s operations. That simply wasn’t an option. So we designed the app to deliver a more intuitive user experience, while integrating with the existing system.

What Novuna said...

“The quality and content of [Digital Boutique’s] proposal was of a much higher standard than the comparable tenders. It really seemed like they understood our requirements right from the start.”

Elaine Keith, Strategic Development Manager (E-Commerce), Novuna Consumer Finance

Novuna's refreshed user journey on desktop

The DB view

“Novuna chose us as their partner because of our track record of delivering excellent results for tier-one retailers. The team knew they were in safe hands from day one.“

Alistair Macneil, Digital Boutique CTO


Is your business struggling to turn a complex process into a seamless digital experience?

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