LCFC

Story

As winners of the Premier League, Leicester City Football Club had to offer a best-in-class online experience that matched their fan’s high expectations of the club.

To offer this quality of online experience required a complete digital transformation from their legacy platform. With only a few months between the end of their 16/17 season, and the launch of their new 17/18 kit, we got to work.

“"A GREAT MIX OF PERSONABLE ATTITUDES"”

ECOMMERCE MANAGER, LCFC

WHAT WE DID

  • CLICK & COLLECT

    Real-time stock management enabled by bespoke integration with LCFC’s warehouse management & EPOS system

    Order fulfillment across all platforms with a free Click & Collect option offers fans flexibility & real-time results

  • SINGLE SIGN ON

    Sign-on integration across all LCFC platforms provides a frictionless online experience

    Bespoke integration of single customer view with CRM systems enables waste-free marketing

  • KIT BUILDER

    Easy to use personalisation options increases share of wallet from each customer

    Instant visualisation of product increases user engagement

  • GOOGLE TAG MANAGER

    Tracks traffic across all 4 sub-domains without any user duplication

    In addition to one rolled-up ‘view’, specially configured goals and funnels track the customer journey across the sub-domains and custom reports deliver bespoke insights tailored to the club’s needs

Collaborated With

Collaboration is at the very heart of all our projects and challenges us to think differently.  Working with various teams on the LCFC project, bringing together different set of skills and views to create a seamless vision and successful online solution

UX STRATEGY

It all began here. Before we started the LCFC design process, we spend time understanding their long term vision by getting a clear qualitative and quantitative understanding of their current user experience and how we could drive the brand forward to make a successful ecommerce solution work for them

Mobile First

With 60% of site users browsing on mobile devices, it was important for the LCFC to focus on a mobile first strategy.
LCFC mobile first approach was at the heart of the design strategy, it was important to take into account their mobile consumers constraints and user experience first, to create a more seamless and coherent user experience accross all channels

INCREASING THE DESIRE TO BUY

Customers are three times more likely to buy online when retailers offer rich imagery with the ability to zoom.

We included high-quality images of LCFC products which helps increase customer loyalty and generate sales.

REAL TIME INTERACTIONS

We created a kit builder with real time interaction to help customers make decisions to buy easily and quickly with a click of a button. This enhances the users experience by creating a frictionless journey.

the complete user experience

Through effective UX strategy, visual design and site development we pushed forward the LCFC brands vision which strongly represented the face of the club, and give their customers a seamless user experience across all channels.

A PERSONALISED EXPERIENCE

  • Personalise customer experience with kit builder
  • Increasing desire to buy with the ability to shop by player
  • Visible stock allocation reduces cart abondonment
  • Real time interactions less customer friction
  • Clear CTA’s enhancing user experience
  • Strong branded imagery increasing desire to buy

The LCFC Journey

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