PJ Pan is a believer that every day is a pyjama day. With their huge selection of luxury pyjamas and nightwear for men, women and children there is something to suit everyone. PJ Pan celebrates being entirely British-made and British-run; a rare statement in the eCommerce world.
Using the bare bones of an out-dated website to refer to, we leapt into creative discussions on how to transform PJ Pan’s look. A fresh, wholesome feel was needed to compliment the quality nightwear and existing product photography. White, block colours and a clean font achieved this, along with a simple, easy to use navigation.
Underneath the minimalist style, we added a complex filtering system, created exclusively for PJ Pan. All of their products come in numerous sizes, colours and fabric weights, but there are also matching garments across all categories. Detailed work was carried out to improve and migrate the data from the old site, as was the re-integration with Sagepay.
September 2013 marked the end of the old PJ Pan and the start of the new. Working together closely, we tweaked and improved the new Magento site until it reached our high standards and that of PJ Pan. A newsletter was designed to a bespoke template, the first of which proudly promoted the new PJ Pan launch. Since then, the campaigns have been going well, with PJ Pan adding newly designed pyjama lines, available exclusively on their website.
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