Global retail expansion.

Global retail & market expansion advisory

Our work helps organisations optimise retail performance, reduce international friction costs, navigate tariffs and fulfilment challenges, and create product propositions that resonate globally.

We combine data, consumer insight and market analysis with operational expertise across product development, supply chain and go-to-market planning.

1. Retail performance & consumer insight

We analyse shopper behaviour, demand signals and commercial performance to uncover profitable growth opportunities across every market.

• Behavioural analysis of global fanbases and customer groups
• Category performance and profitability diagnostics
• Identifying unmet audience needs and market gaps
• Basket analysis, conversion mapping and retention insight
• Competitive benchmarking (global sports & retail)

Outcome:

Clear understanding of what customers want, what they buy, and where the biggest commercial opportunities exist.

2. Product & category strategy

We identify winning categories, validate demand, define product direction and build clear, profitable retail roadmaps for growth.

• Defining category priorities and growth areas
• Evaluating product viability, MOQs and margin structures
• Building product roadmaps
• Low-risk capsule and pilot testing
• Aligning product creation with licensing and brand constraints

Outcome:

A commercially grounded product strategy that reduces risk and increases sell-through.

3. International market entry & tariff navigation

We assess duties, logistics and regulatory barriers and design market entry strategies that minimise costs and maximise conversion.

• Understanding tariff exposure in the US and other regions
• Modelling landed cost scenarios (duty, taxes, freight)
• Identifying tariff-favourable manufacturing and fulfilment regions
• Strategies to reduce import friction for customers
• Structuring operational models for speed, cost efficiency and compliance

Outcome:

Global expansion with reduced duties, faster delivery and lower operational friction.

4. Supply chain & fulfilment optimisation

We optimise sourcing, warehousing and delivery routes to reduce friction, accelerate shipping and improve global customer experience.

• Evaluating EU, UK, US and APAC fulfilment options
• Identifying where warehousing adds the most commercial benefit
• Reducing shipping windows
• Improving returns processes
• Creating hybrid fulfilment models for multi-market operations

Outcome:

A supply chain that supports faster delivery, better margins and improved customer confidence.

5. Creative direction & product design partnership

We shape creative territories and guide product design to ensure every range aligns with brand identity and consumer relevance.

• Capsule concepts and pilot product development
• Creative direction aligned to brand identity
• Digital prototypes, mockups and design support
• Collaborating with existing licensees and manufacturers (e.g., stichd)

Outcome:

Products that feel current, culturally relevant and aligned with audience expectations.

6. Go-to-market & global activation strategy

We plan launches, build culturally aligned activation moments and create sustained retail momentum across priority international markets.

• Market-specific launch strategies (e.g., the U.S.)
• Event-led retail activation planning
• Influencer and creator alignment
• Campaign direction and storytelling architecture
• Launch calendars and market sequencing

Outcome:

A cohesive go-to-market plan that increases reach, engagement and commercial performance

7. Commercial modelling & continuous optimisation

We model revenue scenarios, track performance and run ongoing optimisation to improve profitability, category efficiency and customer lifetime value.

• Forecasting demand and revenue impact by category
• Evaluating pricing and margin resilience
• Ongoing analytics and CRO planning
• Recommendation engines, search optimisation and funnel improvement
• Quarterly commercial performance reviews

Outcome:

Sustained, measurable retail growth supported by data and experimentation.

8. Partner ecosystem & governance support

We establish clear operating models and governance frameworks to align internal teams and external partners for smooth execution.

• Defining hub-and-spoke delivery structures
• Clarifying partner roles and responsibilities
• Licensing, approvals and brand guardrails
• Operational governance frameworks
• Cross-partner collaboration processes

Outcome:

Clear governance that protects brand integrity and accelerates delivery.

Contact us

If you’re exploring new retail opportunities, entering new markets or looking to strengthen your product strategy, SLIDE 7 can work alongside your existing partners to provide clear insight, strong commercial direction and a structured path to growth.

Contact us to explore how we can support your next phase.