Sleek Makeup


The young and upbeat brand, Sleek MakeUp, has built up a loyal following in their 20 years experience in the beauty industry. Having originally catered their unique makeup for ethnic skin, Sleek have since expanded their ranges for all skin types. As a brand that keeps its eye on Catwalk trends and fashion prediction, Sleek needs to reflect their evolving, modern and social image through their website. Unfortunately their existing site was considerably slow, unable to handle large volumes of traffic and high performance user demands, as well as not displaying Sleek’s products to their full potential.


Digital Boutique started to work with Sleek MakeUp in the summer of 2014, whilst increasing popularity of the brand resulted in large volumes of traffic on their eCommerce site. The main challenge was to cope with performing major maintenance work on a live platform, ensuring that customers purchasing on the site remained unaffected. After a full system upgrade to the latest version of Magento Enterprise, Sleek have noticed considerable improvements to their current site. The redesign of the Sleek MakeUp website for various platforms is currently underway.


We currently provide Sleek MakeUp with full technical and branding support, which covers 24/7 urgent maintenance, 3rd party applications, server hosting, monitoring, eMarketing consultancy, and so forth. In particular, some of the key and high-level jobs carried out by Digital Boutique for the Sleek MakeUp website are listed as follows:

• Magento Enterprise upgrade
• Bespoke global shipping matrix
• Code and modules clean up
• Sagepay and Paypal integration
• One page checkout implementation
• Postcode Finder integration
• Dotmailer integration
• Basket Abandonment design, development, implementation and

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