Milk + Blush.

A VIP Experience for a Celebrity Favourite

Hair extension companies don't come much more high-end than Milk+Blush. Their VIP customer base features everyone from the Kardashians to the world's most famous fashion magazines.

The brand's flourishing reputation sparked an increase in demand and revealed the existing site wasn't up to the job. The team approached us to transform into a smooth-operating, high-converting experience – all in time for peak party season.

What we did

  • A quick, clean checkout process
  • An improved customer experience across all devices
  • Fast-loading, high-resolution imagery
  • Same-day dispatch for faster delivery


  • Delivered on brief and on time

How we did it

A decade working in high performance ecommerce meant we could add pace and value to this project from day one. This was the beginning of a thriving relationship and we continue to support Milk+Blush as their brand grows and evolves.

Blockers, Be Gone

Incorrect assumptions are the chief cause of project delays so a full discovery phase was essential. Our investigative work confirmed opportunities, highlighted ambiguity and resolved issues that would have become blockers or caused rework later on.

Quick, Without Compromise

Synchronicity between our designers and developers allowed us to rapidly develop and deliver the finished site in time for peak trading – all fully tested and quality checked.

Pivoting to Project Needs

The Milk+Blush team intended to provide their own designs but time ran out and our digital experience design team stepped in. We used our growing knowledge of the brand to design an experience that met the expectations of Milk+Blush’s discerning customers.

The DB View

“Our track record in ecommerce transformation projects was crucial to the success of this project. We were recommended to Milk+Blush by an ecommerce expert who knew we would go to great lengths to turn the project around quickly with minimal disruption to trading. That's something you can only do with experience.”
Mobile screens showing Milk and Blush's redesigned online experience
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