The ethos of Joy is derived from its very namesake - fun, trendy and a little eccentric, it represents all that is young and current. Their site design fully encompassed what Joy the Store represented. It was only on a technical, eCommerce level that they required something of an upgrade. Joy’s extensive army of fans meant that demand was high for an attractive yet simple user-journey throughout the site – from product selection through to the checkout.
Joy’s bold collections and quirky designs formed the solid foundations for the restructuring of the product area. Something, clean, simple and easy to navigate was required so there would be no messing around for customers when choosing a purchase. With all the information on product detail pages readily to hand, an easy, transparent view to eCommerce was incorporated. We laid out adventurous new digital strategies for Joy, with the expansion of fashion online. These included UX strategies and SEO fundamentals, all which set to establish Joy even more securely as a bold player on the eCommerce scene.
Following the completion of our work with Joy, conversion and purchase rates were on the up, translating through to their high-street stores. Further progress was made with the inclusion of pick up and collect options, strengthening the link between Joy online and Joy’s physical stores. In making everything easier for the consumer, Joy’s brand success has been boosted noticeably.